Youth marketing | Bizcommunity

News

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

Radio & Audio

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

8 Jan 2025

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Trends

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Issued by Bizcommunity.com 21 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

IMC Conference

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

2 Sep 2024

Musa Kalenga, group CEO of Brave Group. Image supplied.

IMC Conference

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"

29 Jul 2024

Source: © Flux Trends Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA

Youth Marketing

30/30/30 Project Report: Gen Z dissatisfied over lack of progress in 30 years in SA

21 May 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Branding

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

The 30/30/30 Project: Why Gen Z is not interested in voting

Youth Marketing

The 30/30/30 Project: Why Gen Z is not interested in voting

17 Apr 2024

Image supplied. Nedbank's Roblox Chow Town campaign engages pre-teens in an interactive and educational gaming experience within the virtual world of Roblox

Youth Marketing

Influencers promote Nedbank's online gaming platforms to improve youth financial literacy

16 Apr 2024

Image supplied. The Saint Stithians Girls were recently crowned inaugural #5WarCryChamps winners

Promotions & Activations

Saint Stithians Girls inaugural #5WarCryChamps winners

11 Apr 2024

3RC kicking off 2024 on a high note with Rocking Future Career Expo and Swiwel's exciting upgrades

Events & Conferencing

3RC kicking off 2024 on a high note with Rocking Future Career Expo and Swiwel's exciting upgrades

Ilhaam Sass, Issued by 3RC 20 Feb 2024

Source: © 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from Penquin

Youth Marketing

Gen Z: Essential for a robust marketing strategy

Keleabetsoe Rammopo 18 Dec 2023

Image supplied.
MultiChoice Bursary Scheme open for 2024 intake, with space for over 200 South African students to advance their studies

Education

MultiChoice Bursary Scheme open for 2024 intake

27 Nov 2023

Branding

Celebrating the success of 3RC's brand partners for 2024

Ilhaam Sass, Issued by 3RC 2 Nov 2023

#BizTrends2024: Best value content sponsorship in the multiverse

Trends

#BizTrends2024: Best value content sponsorship in the multiverse

Issued by Bizcommunity.com 2 Oct 2023

Source: © 123rf 4 strategies Gen Z gamers can teach brands

Youth Marketing

4 strategies Gen Z gamers can teach brands

Dr Isolde Lubbe 26 Sep 2023

(Image: Danette Breitenbach) The Effie SA Awards have been announced

Marketing

Ogilvy South Africa and KFC South Africa crowned Grand Effie Winner

16 Sep 2023

Source: Arena Events Last year's event. This year's annual Sunday Times GenNext survey top 10 finalists have been announced

Youth Marketing

Sunday Times GenNext survey Top 10 finalists announced

13 Sep 2023

#BizTrends2024: Sponsorships officially open for business

Trends

#BizTrends2024: Sponsorships officially open for business

Issued by Bizcommunity.com 31 Aug 2023

Source: © 123rf The newly formed MMA SA Youth Development Board has elected its leadership team

Youth Marketing

MMA SA Youth Development Board chair and vice-chair announced

18 Aug 2023

Youth Month

Student Village hosts Youth Month for Reels event for creators

28 Jun 2023

Image supplied. HMD Global has looked at what is important to the youth in South Africa today

Youth Month

#YouthMonth: SA youth a powerful buying market

27 Jun 2023

Source: © Matthias Ziegler African Bank has strategically partnered with media company, Arena Holdings, and marketing agency, Yellowwood, on the Sunday Times GenNext survey

Youth Month

#YouthMonth: Why the youth is an important segment

Danette Breitenbach 21 Jun 2023

The 2022 LYC's Rewrite the Script campaign launches on Instagram

Loeries Creative Week

The 2022 LYC's Rewrite the Script campaign launches on Instagram

8 Jun 2023

Mancosa East Coast Radio Business Breakfast inspires hundreds to #LiveYourLegacy

Radio & Audio

Mancosa East Coast Radio Business Breakfast inspires hundreds to #LiveYourLegacy

Issued by East Coast Radio 5 Jun 2023

Image supplied. Vodacom’s #HearingChallenge campaign uses TikTok and works with up-and-coming local musicians, and influencers to get youth to test their hearing using the national hearing test app HearZA

Social Media

#BehindtheCampaign: Vodacom's TikTok #HearingChallenge

18 Apr 2023

Source: © Bizcommunity All the 2022 Sunday Times winners. This year the event comprises three components

Youth Marketing

3 in-person events make up 2023 Sunday Times GenNext's new look

28 Mar 2023

Image supplied. Flux Trends is searching for 10 inspiring young, solution-based innovators in South Africa

Youth Marketing

Flux Trends' 2023 Generation Z Immersion Experience launches

3 Mar 2023

Swiwel.com levels up with gamification approach

Digital

Swiwel.com levels up with gamification approach

Issued by 3RC 15 Feb 2023

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

Youth Marketing

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

6 Feb 2023

Gamification and marketing can be a match made in heaven, if you play your cards right says Charné Munien, strategy director at VMLY&R

Youth Marketing

#BizTrends2023: Gamification and marketing - a match made in heaven?

Charné Munien 31 Jan 2023

Alwi Suleiman, lead marketer at Muslim Ad Network, says never been a generation that is as passionate about sustainability and equality as Gen Z

Youth Marketing

#BizTrends2023: If you want to win over Gen Z, be an unapologetic brand

Alwi Suleiman 13 Jan 2023

Big impact for BizTrends2023!

Trends

Big impact for BizTrends2023!

Issued by Bizcommunity.com 1 Nov 2022

Source: © Matheus Bertelli Youth are creating their communities and brands need to fit into these, not the other way around

Youth Marketing

The more things change, the more they stay the same

Danette Breitenbach 17 Oct 2022

Effie Awards 2022 finalists announced

Advertising

Effie Awards 2022 finalists announced

Issued by Association for Communication and Advertising 27 Sep 2022

Image supplied. The 18th Sunday Times GenNext Awards’ winners

Youth Marketing

Sunday Times GenNext Awards' winners announced

16 Sep 2022

3RC youth marketing company engages over 100,000 youth annually through 360 approach

Youth Marketing

3RC youth marketing company engages over 100,000 youth annually through 360 approach

Issued by 3RC 1 Sep 2022

Source: Picha Gen Z is unapologetic about self-expression

Youth Marketing

Building youth-centric campaigns for Gen Z

Babalwa Nyembezi 29 Jun 2022

Source: © UJ Musa Kalenga new group CEO of the Brave Group

Advertising

Musa Kalenga new group CEO for Brave Group

2 Jun 2022

Source: © Michal Bednarek It is of paramount importance that brands become active members of the youth culture

Youth Month

#YouthMonth: Understanding youth culture for better marketing results

Rirhandzu Shingwenyana 1 Jun 2022

Supplied: Sadika Fakir, Integrated Media & Digital director, Tiger Brands will chair the Top 16 Youth-Owned Brands Awards (YOBA) jury

Youth Marketing

Top 16 Youth-Owned Brands Awards jury announced

23 May 2022

Who coached it best? The battle for Steve Komphela

Youth Marketing

Who coached it best? The battle for Steve Komphela

Bonga Mpungose Smanga 23 May 2022

Gen Z are the hottest new audience

Youth Marketing

Gen Z are the hottest new audience

Nadine Lerm 5 May 2022