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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

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28 Mar 2025

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Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

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Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

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Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

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Source: © More About Advertising

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Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

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Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

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Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

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Danette Breitenbach 13 Feb 2025

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Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

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10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

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Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Marketing & Media

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

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22 Jan 2025

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4 Feb 2025