Purpose-driven marketing | Bizcommunity

News

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Marketing & Media

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Issued by Ogilvy South Africa 4 hours

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Unleashing the power of purpose-driven business

Advertising

Unleashing the power of purpose-driven business

Issued by Ignition Group 25 Apr 2024

Retail Marketing

Pep earns top honours as Brand of the Year at MMA South Africa Smarties Awards

Issued by Pepkor Holdings 22 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.

Marketing

Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

#BehindtheSelfie: Devlin Lakay, senior marketing manager at Sesame Workshop SA

Behind the Selfie

#BehindtheSelfie: Devlin Lakay, senior marketing manager at Sesame Workshop SA

Karabo Ledwaba 29 Nov 2023

Image: Bizcommunity. Khensani Nobanda’s, group executive for marketing and corporate affairs, Nedbank has been appointed to the Board of the Loerie Awards Company

Loeries Creative Week

#Loeries2023: Khensani Nobanda on the importance of creativity in business growth and brand conversation

Danette Breitenbach 22 May 2023

Machine_ wins gold at the MMA Smarties Awards

Marketing

Machine_ wins gold at the MMA Smarties Awards

Issued by Machine_ 3 Apr 2023

Advertising

2022 New York Festival AME Awards shortlist announced

4 Aug 2022

Source: Supplied. Rennie Naidoo, the head of Marketing and Communications at Roche Diagnostics.

Healthcare

Patient education and brand affinity: a symbiotic relationship

Rennie Naidoo 1 Apr 2022

Accessing the youth market in 2022

Youth Marketing

Accessing the youth market in 2022

Ryan McFadyen 3 Feb 2022

#BizTrends2022: The rise of purpose, engaging where it matters

Trends

#BizTrends2022: The rise of purpose, engaging where it matters

Stuart Innell 12 Jan 2022

Purpose-driven ads: Reaching wider, while doing good

Advertising

Purpose-driven ads: Reaching wider, while doing good

30 Sep 2021

Nadia Mohamed, Camilla Clerke, Lara Sidersky and Marnus Kruger

Digital

#IABInsightSeries: Purpose-driven marketing

2 Jul 2021

Assembly Conversations Series launches

Events & Conferencing

Assembly Conversations Series launches

Issued by Business and Arts South Africa 26 May 2021

"What did you do in 2020?"

Events & Conferencing

"What did you do in 2020?"

John Paul Waites, Issued by Worx Group 17 Dec 2020

#WomensMonth: V&A Waterfront's Tinyiko Mageza sees opportunity everywhere

Retail Marketing

#WomensMonth: V&A Waterfront's Tinyiko Mageza sees opportunity everywhere

Lauren Hartzenberg 25 Aug 2020

Amasa Ignite Webinar Forum - Purpose-driven conscious marketing

Marketing

Amasa Ignite Webinar Forum - Purpose-driven conscious marketing

Issued by Amasa 28 Jul 2020

#YouthMonth: How brands should interact with young people during lockdown

Youth Month

#YouthMonth: How brands should interact with young people during lockdown

Jessica Tennant 9 Jun 2020

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Publishing

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Juanita Pienaar 11 May 2020

Covid-19 advertising, a video supercut shows it's all the same

Advertising

Covid-19 advertising, a video supercut shows it's all the same

Jessica Tennant 24 Apr 2020

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.

Fairness First

#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Leigh Andrews 16 Sep 2019

Mandi Fine, CEO of F/NE Group Global.

Women's Month

#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Leigh Andrews 20 Aug 2019

Unstereotype Alliance: The problem is not seeing the problem.

Loeries Creative Week

#Loeries2019: Welcome UN Women's Unstereotype Alliance SA chapter!

Leigh Andrews 9 Aug 2019

Future-proof marketing - Marketing with meaning and purpose

Marketing

Future-proof marketing - Marketing with meaning and purpose

Onyi Nwaneri, Issued by Marketing Achievement Awards 20 Jun 2019

#BehindtheSelfie with... Dale Hefer

Behind the Selfie

#BehindtheSelfie with... Dale Hefer

Leigh Andrews 9 Jan 2019

#BizTrends2019: The next shiny innovations

Trends

#BizTrends2019: The next shiny innovations

Danette Breitenbach 29 Jan 2019

A scene from the masterclass. © Al Nicoll, Gallo Images.

Loeries Creative Week

#Loeries2018: How brands with purpose unlock true business value

Leigh Andrews 16 Aug 2018

Image supplied. L to R: Chad Nelson, Eugene Nkundlande, Jarrod Pretorius, Wesley Wolf, Michelle Mckenna, Katlego Ditlhokwe, Chan-Yue Ma, Tshepo Mogorosi, Laurie Sloan, Dave McCullough, Jed Mowat. Missing: Matthew Quarta.

Loeries Creative Week

#Loeries2018: Joe Public on running for the creative future

Leigh Andrews 3 Aug 2018

Human rights activist Annie Raman on Fort Review.

Online Media

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

Meet Graham campaign created by Clemenger BBDO Melbourne for Australia's Transport Accident Commission. Image supplied.

Advertising

Gunn 100 results announced

12 Feb 2018

Josephine Buys, CEO of the IAB South Africa.

IAB Bookmarks Awards

#Bookmarks2018: Getting nostalgic with Josephine Buys

Leigh Andrews 6 Feb 2018

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Research

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

17 Feb 2017

IAB Bookmark Awards 2017 entries close next week

Digital

IAB Bookmark Awards 2017 entries close next week

2 Nov 2016

[BizTrends 2016] 16 trends for 2016

Top Trends

[BizTrends 2016] 16 trends for 2016

Louise Marsland 16 Feb 2016

Research

[TrendTalk] 2015 was a hairy year

Louise Marsland 12 Jan 2016

How Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept

Advertising

How Havas Worldwide Tunisia gilded the 'Recycle to Learn' concept

Leigh Andrews 6 Nov 2015