Retail media | Bizcommunity

Retail media | Bizcommunity

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

The future of digital commerce in the consumer packaged goods industry

Retail

The future of digital commerce in the consumer packaged goods industry

Setjhaba Molloyi & Lauren Samaai 4 Mar 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

Trends

#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

Nicola Allen 27 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Digital

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

Havas Media network launches global e-commerce offering in Africa

Digital

Havas Media network launches global e-commerce offering in Africa

Issued by Havas Johannesburg 3 Dec 2024

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Advertising

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Issued by Havas Johannesburg 29 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Retail media: Shaping the future of e-commerce

E-commerce

Retail media: Shaping the future of e-commerce

Daniel Malan, Issued by Dentsu 25 Sep 2024

Dentsu Performance transforms and sets the bar for digital marketing

Digital

Dentsu Performance transforms and sets the bar for digital marketing

Issued by Dentsu 9 Sep 2024

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

OOH

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

Issued by Provantage 3 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Transforming the supermarket experience: Elevate your retail space with Smart Media

Retail

Transforming the supermarket experience: Elevate your retail space with Smart Media

Issued by Smart Media 28 Aug 2024

Red Star SA shines at IAB Bookmark Awards with Heineken Beverages South Africa campaigns

IAB Bookmarks Awards

Red Star SA shines at IAB Bookmark Awards with Heineken Beverages South Africa campaigns

Issued by Dentsu 27 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

Technology

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

27 Jun 2024

That's a wrap for Africa’s Big 7 2024

Exhibitions & Events

That's a wrap for Africa’s Big 7 2024

21 Jun 2024

(Image supplied) Tickets for the Bookmark Awards 2024 ceremony and the Finalists’ Showcase are now available

IAB Bookmarks Awards

The Bookmark Awards 2024 — Another year of moving the industry forward: Tickets now available

13 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Image supplied. Incubeta's Martine Kevelham shares insight about why retail media is important and how it has helped other regions where Amazon has recently launched

Marketing

The importance of a retail media strategy for e-commerce

Martine Kevelham 10 May 2024

Retailers warned - innovate or lose investment opportunities

Retailers

Retailers warned - innovate or lose investment opportunities

8 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

South African retailers have arrived at an e-commerce crossroads

Marketing

South African retailers have arrived at an e-commerce crossroads

Zak Haeri, Issued by NielsenIQ 24 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Research

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

Zitcha partners with Leroy Merlin to launch retail media network in SA

Retail Marketing

Zitcha partners with Leroy Merlin to launch retail media network in SA

20 Mar 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Retail

Smart Media unveils bold new brand to spotlight retail challenges

Issued by Smart Media 26 Feb 2024

Packaged to prosperity: MENA's retail sector set for 21% surge by 2026

Research

Packaged to prosperity: MENA's retail sector set for 21% surge by 2026

Issued by Dentsu 23 Feb 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024